Branding and Graphic

Creative Direction

Digital Design

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Overview:

This project encompasses the development of packaging designs for the lighting and electronics lines of PT Golden Batam Raya, including brands such as Visalux, EcoKing, and Pioline. The primary focus was to create a consistent visual identity that remains adaptive to each brand's unique characteristics.The main objective of the packaging design is to effectively communicate functional and technical values. This is achieved through precise information architecture, highlighting key specifications such as wattage, lumens, SNI certification, and other premium product features are instantly recognizable to consumers.

Company:

PT Golden Batam Raya

Years:

2024

Category:

Branding & Design

Service:

Packaging Design

Overview:

This project involves a comprehensive UI/UX Visual Refresh for HKB Gaming, a leading B2B gaming technology provider. The primary objective of this redesign was to establish a futuristic, professional, and high-tech visual identity. By implementing a sleek dark-themed aesthetic, the design aims to elevate brand authority and instill confidence in potential business partners regarding the quality and sophistication of the platform’s underlying technology.

Company:

HKB Gaming
(Provider B2B Game)

Years:

2023

Category:

Digital Design

Service:

UI/UX Design & Prototyping

Overview:

Redesigning SharePoint's complex data structures through a clean and professional UI approach. This project minimizes user cognitive load through intelligent content grouping and optimized component layouts, transforming a conventional corporate portal into a fresh digital experience aligned with the brand identity

Company:

Pertamina PHE ONWJ
(SKK Migas IOG 4.0)

Years:

2024

Category:

Digital Design

Service:

UI/UX Design & Prototyping

Overview:

Black Canyon Coffee is a specialty coffee house dedicated to serving international coffee drinks of the highest quality.I worked closely with the baristas, chefs, and the Black Canyon Coffee team to refresh the entire food and beverage menu. This redesign was implemented across various platforms, including in-store displays, menu books, flyers, and brochures.

Company:

PT Vemisha.
(Black Canyon Coffee)

Years:

2012

Category:

Photo Production

Service:

Product Photo and Print Collaterals

Overview:

TRAFFIC ROOM is a local brand featuring a unique vintage concept designed for everyone. I collaborated with the team to create a thematic campaign to launch their new products and merchandise.Centered on the idea of 'Creative Vintage Change,' we developed a unique pop-art aesthetic intended to inspire. Our goal was to ensure that anyone wearing TRAFFIC ROOM feels both trendy and comfortable.

Company:

PT Berkat Kreatif Ritelindo.
(Traffic Rooms)

Years:

2015 / 2016

Category:

Branding & Photo Production.

Service:

Product Photo, Digital & Print Collaterals

Overview:

Rainbow Kitchen is a Dim Sum eatery based in Pantai Indah Kapuk (PIK), Jakarta, offering a wide variety of flavorful and high-quality dishes.
I worked closely with the Chef and the Rainbow Kitchen team to refresh the entire visual menu. This redesign was implemented across all brand touchpoints, including in-store signage, menu books, packaging, and promotional media.

Company:

PT Vemisha.
( Rainbow Kitchen )

Years:

2012 / 2013

Category:

Branding & Photo Production.

Service:

Product Photo, Digital & Print Collaterals.

Overview:

HUSTLE Tees is a local brand rooted in a unique and compelling urban concept, designed for those who seek comfort without compromising a trendy aesthetic.
I was responsible for the creative direction and photography, ensuring every new product launch made a high-impact visual statement. By partnering with photographers and stylists, I developed a visual language that perfectly mirrors the brand's trendy, urban-inspired identity

Company:

PT Berkat Kreatif Ritelindo.
( Hustle Tees )

Years:

2014 / 2015

Category:

Photo Production.

Service:

Product Photo, Digital & Print Collaterals.

Overview:

PT LFC Teknologi Indonesia is a company specializing in industrial equipment and machinery based in Batam, Indonesia. I collaborated with the marketing, engineering, and sales teams to develop their visual identity, company profile, and product catalog. Our goal was to design and deliver premium industrial solutions tailored to meet client needs and solve complex technical challenges.

Company:

PT LFC Teknologi Indonesia.

Years:

2016 / 2017

Category:

Branding & Design

Service:

Brand Strategy, Brand Identity, Brand Guidelines, Digital & Print Collaterals.

Overview:

I helped refresh the dinolite.sg website to reinforce Dino-Lite’s position as a world leader in high-quality USB digital microscope cameras and microscope eyepiece cameras. The goal was to showcase versatile digital microscope solutions across various sectors, including industry, technology, science, healthcare, forensics, and education.

Company:

LFC PTE LTD.
( Dino-Lite SG )

Years:

2017 / 2018

Category:

Digital Design
& Development

Service:

UX Strategy, UI Design, Graphic Design and Web Management

Overview:

LFC PTE LTD is a company based in Zervex, Singapore, that specializes in industrial equipment and machinery.
I collaborated with the marketing, engineering, and sales teams to develop their website. Our goal was to showcase industrial product solutions that meet client needs and solve complex technical problems.

Company:

PT LFC Teknologi Indonesia
LFC PTE LTD

Years:

2018 / 2019

Category:

Digital Design
& Development

Service:

UX Strategy, UI Design, Graphic Design and Web Management

Overview:

Batam Logistics is a logistics company that specializes in logistics management services for various goods and time-sensitive cargo. I collaborated with the marketing and sales teams to develop their website. Our goal was to strengthen Batam Logistics' brand identity as a provider of comprehensive logistics management services for diverse goods and cargo.

Company:

BATAM LOGISTICS PTE. LTD

Years:

2018 / 2019

Category:

Digital Design.

Service:

UI Design & Custom Icon Design.

Overview:

Working within the game development sector at Asta Satria Investama, I collaborate with the Asta Game team to develop competitive multiplayer card games. My role involves the end-to-end design and development of mobile gaming experiences for Android and iOS.

Company:

PT Asta Satria Investama.
( Asta Game)

Years:

2019 / 2020

Category:

Digital Design

Service:

UX Strategy & UX Design.

Overview:

SCN Logistics Group is a logistics company that provides a variety of integrated logistics services.
Managed by PT Sarana Citranusa Kabil (SCN) with its unique location, excellent facilities, and comprehensive services is well placed to serve all port and logistics need in Batam and beyond.

Company:

PT Sarana Citra Nusa Kabil.
( SCN Logistics Group )

Years:

2019 / 2020

Category:

Photo-Video Production

Service:

Company Profile Video and Photo

Overview:

SCN Logistics Group is a logistics company that provides a variety of integrated logistics services.
Managed by PT Sarana Citranusa Kabil (SCN) with its unique location, excellent facilities, and comprehensive services is well placed to serve all port and logistics need in Batam and beyond.

Company:

PT Sarana Citra Nusa Kabil.
( SCN Logistics Group )

Years:

2020 / 2021

Category:

Digital Design & Development

Service:

UX Strategy, UI Design, Custom Development & Web Management

Overview:

Video Documentation - Exercise ISPS Code Citranusa Kabil Port - SCN Logistics Group
PT Sarana Citranusa Kabil as managed of Citranusa Kabil Port has implemented the ISPS Code (International Ship and Port Facility Security Code).

Company:

PT Sarana Citra Nusa Kabil.
( ISPS Code event )

Years:

2021 / 2022

Category:

Photo-Video Production

Service:

Event Documentation